We create designs to impress

At Novastrid, we diligently work on user experience design (UX) and UI (User interface), whether it's a website, email campaign, mobile application, or landing page. With our designs, you get a unique digital experience that will enable you to have an enthralling digital media presence, paving the way for customer loyalty and brand value.

Why is UI/UX important for business growth?

  • Customer loyalty
  • Enhanced brand value
  • Quick sales conversion
  • Customer satisfaction
  • Business growth & revenue

Our method to UI/UX design success

Interaction Design

Interaction design, also known as IxD, is the process utilized by teams to create websites or app that provide relevant and meaningful experiences to the visitors. It includes incorporating several elements to your website or app including font, sound, colors, graphics, aesthetics, and more. Design is important to create useful websites, we’ll discuss this more later.


Usability of the website refers to how user-friendly the webpage is to the visitors. A website with good usability is the one that pays importance to key factors of user interface such as an effective design, fast load time, simple operations, unique style, easy navigation, etc.

Visual Design

As the name suggests, visual design is how the visuals on the website appear to the visitors. It aims to improve the aesthetic appeal and usability of the website or app. It typically focuses on website design elements such as space, images, videos, typography, color, and icons on the website.


Wireframing refers to the process of designing a website at the structural level. It is also used to test the functionality, look, usability, and features of your website before it goes live.

Information Architecture

Information architecture refers to the process of deciding how to arrange the parts of something in such a way that it’s understandable. In user experience (UX) development, it defines how content will be layered and structured on your website.